Marketing
Brand building, content strategy, growth, and campaigns
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Lessons From a Decade of Programmatic SEO
This is the final post in a three-part series on programmatic SEO. Part one covered what it is and whether it’s worth your time. Part two walked through the simplest way to get started. This post is the retrospective — what I’ve learned from building programmatic SEO projects since 2014, what actually works, and what’s…
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The Simplest Programmatic SEO You Can Build Today
In the last post, I explained what programmatic SEO is and when it’s worth pursuing. The short version: it’s creating web pages using templates and data instead of writing every page by hand. But knowing what it is and actually building it are different things. Most guides jump straight to complex tech stacks — custom…
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What Is Programmatic SEO (And Is It Worth Your Time?)
A decade ago, I launched a product called Automatic Blog Machine. The idea was simple: use natural language processing to find synonyms and rotate sentence structures so that scraped content wouldn’t get flagged as duplicate text. Spin a paragraph enough times and Google’s algorithms couldn’t tell it was the same article published across a hundred…
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How to Use AI Agent Teams to Optimize Your Product Pages
Most product pages are built once and forgotten. Someone writes a description, uploads photos, sets a price, and moves on. Months later, the page is still converting at 1% and nobody’s touched it because “it’s fine.” The problem is that a good product page isn’t one skill. It’s copywriting, conversion rate optimization, visual design, and…
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Adversarial Agents: How AI Teams Build Better Creative Work
In software engineering, tests and code exist in tension. Unit tests verify the program is correct. The program, in turn, validates that the tests make sense. They reinforce each other. Neither is complete without the other. I’ve been applying this same adversarial principle to creative work with AI, and it’s producing noticeably better results than…
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Give People What They Want: Entertainment
I work in the sports industry. We sell tickets, sponsorships, media rights. But what we’re actually creating is entertainment. That’s the core product. Everything else is a derivative. Most content creators forget this. They produce tips and tricks. How-tos. Educational content. And there’s a place for that (you’re reading one right now). But scroll through…
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Growth Engineering with Claude Code: Why Your Next Marketing Platform is a Code Editor
Claude Code was built for software engineers. It’s a CLI tool that helps developers write, debug, and ship code faster with AI assistance. I’m using it to run the entire marketing operation for Psychedelic Water. Not the coding parts—though there’s some of that. I’m using it to create content, coordinate campaigns, maintain brand voice across…
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How I Use AI to Write and Publish Blog Posts
This post is a bit meta. I’m using the exact workflow I’m about to describe to write and publish this very article. Here’s the setup: I speak my ideas out loud, an AI turns them into polished prose, another AI generates the hero image, and a set of scripts I built with AI assistance handles…
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Programmatic SEO
A couple weeks ago I was inspired to revisit an idea I had launched a business into a decade ago, but failed and shut down. 10 years ago, I built a service called AutomaticBlogMachine, it would deploy wordpress to a new server, set up the theme, install some plugins, and publish content. However, 2 major…
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Founder Fuel: How do you measure the success of your marketing efforts?
At different times in a business success means different things. Sometimes it’s measured in Likes and views, other times in ROAS or ACOS, other times it’s in brand recall. But as with most things in business, if you don’t measure you aren’t in control of it. So KPIs for your marketing efforts is an important…
