Marketing

Brand building, content strategy, growth, and campaigns

  • Alexa vs. Google

    I got in on the pre-orders for the newly announced Google Home Minis After playing around with the Amazon Alexa for the last few months I wanted to see what the differences would be. It’s clear after just a couple of days with the Google Home in the house that it is MUCH better. Google…

  • Revisiting Adsense

    I have been writing for my blogs for over 15 years now.  A lot has changed with the internet in that time, and over the years I have investigated many ways to let my websites pay for themselves. When Adsense was first announced I jumped on it only to find that it paid almost nothing…

  • Writing a Twitter Stock Trading Bot

    My project for the month is a stock trading bot that will ingest tweets from accounts I consider to be market influencers and do some parsing and sentiment analysis to help create and execute a trade through my broker. For years I’ve wanted to build something to do automated trading and this is something that…

  • Programmatic Models

    Recently I’ve been interested in finding a business investment – something like a B&B that allows me to put some of my retirement savings into a business that I have some control over its success.  The normal process for something like this would be to write a business plan or at least do some back of the…

  • Interstellar

    I love to support movies that I think support positive visions of the future with a constructive, based in reality perspective.  We just purchased Interstellar. which is probably one of the most intriguing movies I’ve watched in a while. Based in a post-war future where the climate of Earth is devolving into a dust bowl…

  • Building Social Services

    Technology is getting more and more personal. As it does such it becomes easier to make things social in a real way. Bringing a social experience to your application is more than just slapping a like button somewhere. Social is about making people aware that when they use your application they are entering a social…

  • Strategy Adjustment

    Despite my amazing singing, Birds can fly had a less than stellar first week in the store. Invader Crush essentially saw no downloads. It seems that there are just too many games in the store. It’s nearly impossible to get noticed with simple games (outside of pure luck).  I thought that the laughable graphics and…

  • Candy Crush Game Analysis

    Candy Crush Saga from King has been dominating the top grossing charts for a very long time now.  The game mechanic itself is not new or particularly innovative and is of similar type as Bejewelled that was originally released in 2001 – long before the iPhone was invented.  What is it that differentiates CCS from…

  • App Kontrol

    My next project has got underway and it will be launching as App Kontrol sometime in the next month.  This app will be a business dashboard that can be used to pull together download and advertising revenue numbers from various mobile services into one place.  With this information gathered we can produce metrics to help…

  • Announcing AffiliTunes

    I’m happy to say that the first service under the new Halotis.com is open now for it’s first users. Affilitunes is a simple service to geo-target iTunes affiliate links. You provide your affiliate keys for PHG and Trade Doubler and AffiliTunes will redirect clicks to the correct affiliate program depending on where the click came…