Marketing
Brand building, content strategy, growth, and campaigns
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Copy My AI Assisted Content Strategy
Getting and growing attention is the core of any marketing strategy. But standing out is harder than ever when everyone is equipped with high quality cameras, microphones and great software. Today I’m going to tell you about how I’m leveraging AI to accelerate the production of short form video content that I’m cross posting to…
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The Importance Of Email Segmentation For Your Campaigns
Email segmentation is going to be a sexy topic in 2024. But perhaps you don’t believe me yet. Email segmentation helps you sort your subscribers into different groups. For e-commerce this is critical. Not all contacts are at the same part of the journey with your brand, and not all benefit from the same messages.…
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AI Unleashed: Transforming a Neglected Twitter Account into a Viral Sensation
How much AI is too much AI? When have you gone too far? This is a story of how I used AI on Twitter and what it taught me about posting AI generated content. In April of 2023, AI generated images were just getting good enough to blur the line of easily identifiable as AI…
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The Time I used AI to Personalize 458 Marketing Emails
When the hype of GPT-3 landed and everyone was proclaiming that AGI was around the corner and Minority Report style targeted advertising was almost possible, I wanted to see what was actually doable. So I did, I grabbed data about a small subset of customers, and wrote a script that would use OpenAI’s APIs to…
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Using QR Codes Properly
Most people use QR codes as a way to print a link. But they can be so much more. Overview QR codes are like the UPC scannable barcodes we are familiar with except they store information in 2D (up-down and left-right). They usually store a URL or link. The codes are designed to be quick…
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What I’ve learned about Brand Marketing
Brand marketing is the process by which a name/image/logo/product is associated for commercial purposes. This process is fundamentally the same as how we understand new words and are able to bring new words into our vocabulary. When we learn new words, we remember them best when there are multiple modalities and existing concepts to which…
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Da Vinci
The Science and tech museum hosted an exhibit about Leonardo da Vinci which we went to go see over the weekend. One thing for sure is that it made me feel inadequate. He was able to get so much stuff designed and built that it just makes my efforts to be productive look like a…
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Selling Lighters
Back in December a friend and I decided to try our hand at a simple e-commerce business. Drop-shipping lighters from China. We built a brand and website to sell the lighters and created ad campaigns and managed to sell about a dozen lighters in the lead up to Christmas. That first dozen sales lead to…
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Personal Brand
Over the years I have done a lot of things. much of that history is documented on this website, but much more isn’t. Many of my projects and business ideas were purposely separated from my personal site and I didn’t even reference them here or elsewhere. Some of that was to avoid sharing more failures,…
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No More News
I have been finding myself increasingly frustrated with the amount of American news that I see as a Canadian. On many topics it seems like I know more about what is happening in another country than in my own. A sad state of affairs. Most of these things are actually meaningless to me personally. Decisions…
