Entrepreneurship
Founder journey, startup lessons, and business strategy
-
How to Make AI Watch Your Most Important Business Numbers
Most businesses don’t have a data problem. They have an attention problem. The numbers are already somewhere — Shopify, Triple Whale, Looker, a spreadsheet somebody updates on Fridays, a finance model only one person fully understands. The issue is not access. It’s whether anyone is still looking at the right number often enough to matter.…
-
From BYOD to BYOA: The New Workplace Shift Nobody’s Naming Yet
Work has been offloading its infrastructure onto workers for years. First the commute. Then the device. Then the office. Now the next shift is starting to emerge: bring your own agent. Ten years ago, bring your own device was a workplace trend. Employers increasingly expected people to have their own phone, their own laptop, and…
-
I Built an AI Agent That Monitors Your Competitors While You Sleep
Most e-commerce brands are flying blind on competitive intelligence. They rely on a team member manually checking a few competitor sites once a week — if they remember. A competitor drops prices on a Friday afternoon. The team doesn’t notice until Monday. That’s an entire weekend of lost sales to an alert you never got.…
-
What You’re Really Avoiding Isn’t the Work
Everyone has a version of this. A category of work that sits on the to-do list for weeks, then months, slowly accumulating guilt. For some founders it’s legal. For others it’s HR, compliance, or investor reporting. For me, it’s always been accounting. Not because I can’t do math. Because every time I opened QuickBooks, I’d…
-
Merchant Cash Advance to Annual Interest Calculator
in eCommerce, Merchant Cash Advances are common financial offereings. Both Shopify and Amazon have integrated financial offerings based on your sales data. These offers are often quite appealing: borrow $10,000 and payback $11,000 in 6 months. At face value these offers seem like a fair market rate like 10% in that case. However, it’s a…
-
Founder Fuel: How do you Manage your Business Finances and Cash Flow?
Sometimes a business is in growth mode and it makes sense to spend money to buy revenue, other times cashflow is king and the focus is on accounts receivable and payable. This stuff is hard and involves a bunch of things I rarely hear people talk about. If you have your fingers into the accounting…
-
Founder Fuel: How do you measure the success of your marketing efforts?
At different times in a business success means different things. Sometimes it’s measured in Likes and views, other times in ROAS or ACOS, other times it’s in brand recall. But as with most things in business, if you don’t measure you aren’t in control of it. So KPIs for your marketing efforts is an important…
-
Founder Fuel: How do you motivate and inspire your team?
Leaders can lead in different ways, but some of the best leaders have been truly inspirational. They may inspire people to invent new things, or produce better work, or just provide enough motivation to put in 5 extra minutes. The Big Hairy Audacious Goals (BHAGs) can work, but can also backfire if people don’t believe…
-
Founder Fuel: What new markets or customer segments could you explore?
The best markets and segments to explore are the ones that are adjacent with what you already have. The further you go the more you have to start from the beginning to find the audience and the less overlap you have with your existing marketing assets. Much more preferable to push into new markets by…
-
Founder Fuel: What inspired you to start your business?
Inspiration comes from many places. The original inspiration for Psychedelic Water came from a desire to go after what a trend towards the opening up of psychedelics – how can we catch the wave with something in the comercial space. Delving deeper into the research revealed more reasons why there was a need for this…
