Proof of work
Experiments that turn AI into business outcomes.
A running archive of prototypes, products, and build notes at the intersection of AI, software, ecommerce, marketing, and operations. The common thread: find a real business problem, build a working version, and learn what actually moves the needle.
Latest experiments and build notes
These posts are the trail of thinking, testing, and shipping behind the work.
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Can AI Build a Production SaaS? The Save.Cooking Experiment
At the beginning of 2026, AI coding tools had crossed an important line. They were no longer just autocomplete. They could write real features, move around a codebase, debug build errors, reason through deployment problems, and take a vague product idea surprisingly far. But there was still a more interesting question: Could AI help build…
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Agentic-First Development: Build Software Agents Can Actually Use
Most software teams are about to run into a weird problem: they are going to ask for “agent support” and nobody is going to know what that means. Not the product manager. Not the developer. Not even the AI model doing half the implementation. The word agent is still too fluid. Sometimes it means a…
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How to Make AI Watch Your Most Important Business Numbers
Most businesses don’t have a data problem. They have an attention problem. The numbers are already somewhere — Shopify, Triple Whale, Looker, a spreadsheet somebody updates on Fridays, a finance model only one person fully understands. The issue is not access. It’s whether anyone is still looking at the right number often enough to matter.…
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From BYOD to BYOA: The New Workplace Shift Nobody’s Naming Yet
Work has been offloading its infrastructure onto workers for years. First the commute. Then the device. Then the office. Now the next shift is starting to emerge: bring your own agent. Ten years ago, bring your own device was a workplace trend. Employers increasingly expected people to have their own phone, their own laptop, and…
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Executive Coaching Is Expensive. Daily Accountability Doesn’t Have to Be
One of the most useful things for personal productivity isn’t a to-do app. It isn’t a new notebook, a better calendar, or a more elaborate morning routine either. It’s having someone ask good questions on a regular basis. That’s the real value of executive coaching. A good coach helps you decide what matters, pushes back…
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I Couldn’t Afford an Executive Coach, So I Built One
Over the weekend I was talking with a high-level executive coach. Smart person. Real deal. Halfway through the conversation, they offered me a spot in their group program — a dozen people, regular group sessions, accountability framework, the whole package. I passed. Not because it wasn’t valuable. It clearly was. But the price point was…
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How to Use AI Agent Teams to Optimize Your Product Pages
Most product pages are built once and forgotten. Someone writes a description, uploads photos, sets a price, and moves on. Months later, the page is still converting at 1% and nobody’s touched it because “it’s fine.” The problem is that a good product page isn’t one skill. It’s copywriting, conversion rate optimization, visual design, and…
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Let’s Talk About the Openclaw in the Room
Everyone’s talking about Openclaw this week. If you haven’t seen it: it takes a Claude model, strips off the guardrails, wraps it in some extra tooling, and lets it run autonomously. People are impressed. I ran it. And I have thoughts. What Openclaw actually does There are really three things going on: First, it runs…
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Adversarial Agents: How AI Teams Build Better Creative Work
In software engineering, tests and code exist in tension. Unit tests verify the program is correct. The program, in turn, validates that the tests make sense. They reinforce each other. Neither is complete without the other. I’ve been applying this same adversarial principle to creative work with AI, and it’s producing noticeably better results than…
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Building a Personal Knowledge Base: How I Created a Semantic Search Engine Over Everything I’ve Ever Made
I’ve been creating content for years. YouTube videos, blog posts, tweets, podcast appearances, internal docs for my company. Thousands of pieces scattered across platforms and folders. Here’s the problem: I can’t remember what I’ve said. Not in a concerning way. In a “did I already share that framework?” or “what was that thing I said…
