Marketing

Brand building, content strategy, growth, and campaigns

  • My Personal Brand

    Over the last week several things have popped into my news feed mixed with conversations I’ve had which brought up the idea of honing my personal brand. I’m not much of a fan of brand marketing in general but I’ve been doing some more research and reading about the idea. Personal branding is about taking…

  • “Good Artists Copy, Great Artists Steal”

    That quote from Steve Jobs in 1996 holds true for more reasons than are apparent at first thought. I’m currently working towards completing my first ‘real’ game on iOS but with a 2 person team it will take an exhaustive amount of work to produce something that fulfils our vision. Cutting scope is the easiest…

  • Virility

    Having a game that naturally promotes itself is a challenge. The old techniques of tweeting your score or sharing the app on facebook are not enough to make something popular or have it go viral. The mechanic to make something go viral has to be much more deeply integrated. The virility of games like Draw…

  • Getting ready for Winter

    Winter seems to have struck early here in Calgary. It’s left me with a bit of a conundrum for getting to work.  All of the transit options in this city suck including driving your own car. The buses are never on time, and always delayed or late The C-Train doesn’t get me to the office, and gets…

  • ABT: Always Be Testing

    Sales teams often have the letters ABC plastered somewhere next to their weekly leader boards and top salesman photo. It stands for Always Be Closing and it’s a motto that keeps sales people laser focused on their goals. Marketing teams should have a similar motto: ABT – Always be testing. Lately I’ve had the opportunity…

  • iTunes Download Stats

    Recently I’ve been building out my iPhone App server to provide a business dashboard with all the relevant services and numbers that I care about available at a glance. It avoids me having to sign in and out of many different sites to get the information and makes it easier to push things together –…

  • Cross Promotion Analytics

    Earlier this week I was on a webinar. I wasn’t expecting to get much out of it. But figured there might be one or two nuggets in there to help out with my iPhone business. Turns out I had a eye opening experience and got several ideas for how to take my business to the…

  • Importance of Marketing

    There are a number of vital components to any business. You need great people – which is a result of a solid HR process, you need great leadership, a solid vision, and a great product or service. But I believe that perhaps the most important component is the marketing. A business can have an excellent…

  • One Week into Sauerkraut Diet

    It has been 7 days since I picked up 2L of sauerkraut at Costco and thought the results so far have been interesting enough to make a post about. I have a morning ritual. Every morning I weigh myself – after using the washroom, before eating or getting dressed for consistency. Since January I have…

  • Targeting Twitter Trends Script

    I noticed that several accounts are spamming the twitter trends. Go to twitter.com and select one of the trends in the right column. You’ll undoubtedly see some tweets that are blatantly inserting words from the trending topics list into unrelated ads. I was curious just how easy it would be to get the trending topics…