Matt
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Founder Fuel: How do you Manage your Business Finances and Cash Flow?
Sometimes a business is in growth mode and it makes sense to spend money to buy revenue, other times cashflow is king and the focus is on accounts receivable and payable. This stuff is hard and involves a bunch of things I rarely hear people talk about. If you have your fingers into the accounting…
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Founder Fuel: How do you measure the success of your marketing efforts?
At different times in a business success means different things. Sometimes it’s measured in Likes and views, other times in ROAS or ACOS, other times it’s in brand recall. But as with most things in business, if you don’t measure you aren’t in control of it. So KPIs for your marketing efforts is an important…
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Founder Fuel: How do you motivate and inspire your team?
Leaders can lead in different ways, but some of the best leaders have been truly inspirational. They may inspire people to invent new things, or produce better work, or just provide enough motivation to put in 5 extra minutes. The Big Hairy Audacious Goals (BHAGs) can work, but can also backfire if people don’t believe…
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Founder Fuel: What new markets or customer segments could you explore?
The best markets and segments to explore are the ones that are adjacent with what you already have. The further you go the more you have to start from the beginning to find the audience and the less overlap you have with your existing marketing assets. Much more preferable to push into new markets by…
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Founder Fuel: What inspired you to start your business?
Inspiration comes from many places. The original inspiration for Psychedelic Water came from a desire to go after what a trend towards the opening up of psychedelics – how can we catch the wave with something in the comercial space. Delving deeper into the research revealed more reasons why there was a need for this…
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Starting Daily Founder Fuel
This past week, I had an idea for an app. This idea came from an impulse to jot down some thoughts about my business challenges and how they needed to be written out, journaled, thought through, and developed further. I wanted to incorporate this into a daily practice, recognizing the value of writing. Everyone knows…
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Copy My AI Assisted Content Strategy
Getting and growing attention is the core of any marketing strategy. But standing out is harder than ever when everyone is equipped with high quality cameras, microphones and great software. Today I’m going to tell you about how I’m leveraging AI to accelerate the production of short form video content that I’m cross posting to…
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AI Video Personalization
Let’s explore how AI continues to transform personalization and what that means for your business. This week, we’re focusing on personalized video. AI Tool of the Week: Maverick This week’s featured AI tool is Maverick, an interesting video personalization solution that enables sending a unique video to each person. Ideal for e-commerce DTC businesses (but…
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Launch with AI: The Agile Path to Success
Maybe the algorithm is trying to tell me something, but I’ve heard a concept from multiple different people, in different ways over the last few weeks: “Now Not How” – Noah Kagan “Press Publish” – Colin and Samir “Do It Now” – Brian Tracy “Done is better than Perfect” – Sheryl Sandberg “Start Before You’re…
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The Importance Of Email Segmentation For Your Campaigns
Email segmentation is going to be a sexy topic in 2024. But perhaps you don’t believe me yet. Email segmentation helps you sort your subscribers into different groups. For e-commerce this is critical. Not all contacts are at the same part of the journey with your brand, and not all benefit from the same messages.…
