Matt
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Loop Engineering: Managing the Agents That Manage the Work
Most people are still treating AI agents like better chat windows. Ask a question. Get an answer. Fix the answer. Ask again. That works when the job is small. It breaks the moment the work starts looking like real software work: planning, implementation, review, failed tests, pull request comments, merge decisions, cleanup, and the awkward…
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Can AI Build a Production SaaS? The Save.Cooking Experiment
At the beginning of 2026, AI coding tools had crossed an important line. They were no longer just autocomplete. They could write real features, move around a codebase, debug build errors, reason through deployment problems, and take a vague product idea surprisingly far. But there was still a more interesting question: Could AI help build…
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Agentic-First Development: Build Software Agents Can Actually Use
Most software teams are about to run into a weird problem: they are going to ask for “agent support” and nobody is going to know what that means. Not the product manager. Not the developer. Not even the AI model doing half the implementation. The word agent is still too fluid. Sometimes it means a…
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How to Make AI Watch Your Most Important Business Numbers
Most businesses don’t have a data problem. They have an attention problem. The numbers are already somewhere — Shopify, Triple Whale, Looker, a spreadsheet somebody updates on Fridays, a finance model only one person fully understands. The issue is not access. It’s whether anyone is still looking at the right number often enough to matter.…
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From BYOD to BYOA: The New Workplace Shift Nobody’s Naming Yet
Work has been offloading its infrastructure onto workers for years. First the commute. Then the device. Then the office. Now the next shift is starting to emerge: bring your own agent. Ten years ago, bring your own device was a workplace trend. Employers increasingly expected people to have their own phone, their own laptop, and…
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Executive Coaching Is Expensive. Daily Accountability Doesn’t Have to Be
One of the most useful things for personal productivity isn’t a to-do app. It isn’t a new notebook, a better calendar, or a more elaborate morning routine either. It’s having someone ask good questions on a regular basis. That’s the real value of executive coaching. A good coach helps you decide what matters, pushes back…
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Lessons From a Decade of Programmatic SEO
This is the final post in a three-part series on programmatic SEO. Part one covered what it is and whether it’s worth your time. Part two walked through the simplest way to get started. This post is the retrospective — what I’ve learned from building programmatic SEO projects since 2014, what actually works, and what’s…
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The Simplest Programmatic SEO You Can Build Today
In the last post, I explained what programmatic SEO is and when it’s worth pursuing. The short version: it’s creating web pages using templates and data instead of writing every page by hand. But knowing what it is and actually building it are different things. Most guides jump straight to complex tech stacks — custom…
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What Is Programmatic SEO (And Is It Worth Your Time?)
A decade ago, I launched a product called Automatic Blog Machine. The idea was simple: use natural language processing to find synonyms and rotate sentence structures so that scraped content wouldn’t get flagged as duplicate text. Spin a paragraph enough times and Google’s algorithms couldn’t tell it was the same article published across a hundred…
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I Built an AI Agent That Monitors Your Competitors While You Sleep
Most e-commerce brands are flying blind on competitive intelligence. They rely on a team member manually checking a few competitor sites once a week — if they remember. A competitor drops prices on a Friday afternoon. The team doesn’t notice until Monday. That’s an entire weekend of lost sales to an alert you never got.…
