Matt
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I Couldn’t Afford an Executive Coach, So I Built One
Over the weekend I was talking with a high-level executive coach. Smart person. Real deal. Halfway through the conversation, they offered me a spot in their group program — a dozen people, regular group sessions, accountability framework, the whole package. I passed. Not because it wasn’t valuable. It clearly was. But the price point was…
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How to Use AI Agent Teams to Optimize Your Product Pages
Most product pages are built once and forgotten. Someone writes a description, uploads photos, sets a price, and moves on. Months later, the page is still converting at 1% and nobody’s touched it because “it’s fine.” The problem is that a good product page isn’t one skill. It’s copywriting, conversion rate optimization, visual design, and…
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What You’re Really Avoiding Isn’t the Work
Everyone has a version of this. A category of work that sits on the to-do list for weeks, then months, slowly accumulating guilt. For some founders it’s legal. For others it’s HR, compliance, or investor reporting. For me, it’s always been accounting. Not because I can’t do math. Because every time I opened QuickBooks, I’d…
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Let’s Talk About the Openclaw in the Room
Everyone’s talking about Openclaw this week. If you haven’t seen it: it takes a Claude model, strips off the guardrails, wraps it in some extra tooling, and lets it run autonomously. People are impressed. I ran it. And I have thoughts. What Openclaw actually does There are really three things going on: First, it runs…
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Adversarial Agents: How AI Teams Build Better Creative Work
In software engineering, tests and code exist in tension. Unit tests verify the program is correct. The program, in turn, validates that the tests make sense. They reinforce each other. Neither is complete without the other. I’ve been applying this same adversarial principle to creative work with AI, and it’s producing noticeably better results than…
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Give People What They Want: Entertainment
I work in the sports industry. We sell tickets, sponsorships, media rights. But what we’re actually creating is entertainment. That’s the core product. Everything else is a derivative. Most content creators forget this. They produce tips and tricks. How-tos. Educational content. And there’s a place for that (you’re reading one right now). But scroll through…
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Building a Personal Knowledge Base: How I Created a Semantic Search Engine Over Everything I’ve Ever Made
I’ve been creating content for years. YouTube videos, blog posts, tweets, podcast appearances, internal docs for my company. Thousands of pieces scattered across platforms and folders. Here’s the problem: I can’t remember what I’ve said. Not in a concerning way. In a “did I already share that framework?” or “what was that thing I said…
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Growth Engineering with Claude Code: Why Your Next Marketing Platform is a Code Editor
Claude Code was built for software engineers. It’s a CLI tool that helps developers write, debug, and ship code faster with AI assistance. I’m using it to run the entire marketing operation for Psychedelic Water. Not the coding parts—though there’s some of that. I’m using it to create content, coordinate campaigns, maintain brand voice across…
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From a Week to Four Hours: Building Chrome Extensions with AI
A year ago, I built my first Chrome extension. It took the better part of a week. A few days ago, I built my second Chrome extension. It took four hours. Same developer. Similar complexity. Almost no retained knowledge about Chrome extension development between the two projects. The difference was the AI. The First Extension…
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My 2026 Resolution: Rebuild the Morning
I’m not big on New Year’s resolutions. Most of them are wishful thinking dressed up as commitment. But this year I’m trying something different—I’m not adding new habits, I’m recovering old ones. Not setting goals, just simple routines. These are habits I’ve had before. Habits I know work for me. Habits I let slip during…
