Matt
-
Lessons From a Decade of Programmatic SEO
This is the final post in a three-part series on programmatic SEO. Part one covered what it is and whether it’s worth your time. Part two walked through the simplest way to get started. This post is the retrospective — what I’ve learned from building programmatic SEO projects since 2014, what actually works, and what’s…
-
The Simplest Programmatic SEO You Can Build Today
In the last post, I explained what programmatic SEO is and when it’s worth pursuing. The short version: it’s creating web pages using templates and data instead of writing every page by hand. But knowing what it is and actually building it are different things. Most guides jump straight to complex tech stacks — custom…
-
What Is Programmatic SEO (And Is It Worth Your Time?)
A decade ago, I launched a product called Automatic Blog Machine. The idea was simple: use natural language processing to find synonyms and rotate sentence structures so that scraped content wouldn’t get flagged as duplicate text. Spin a paragraph enough times and Google’s algorithms couldn’t tell it was the same article published across a hundred…
-
I Built an AI Agent That Monitors Your Competitors While You Sleep
Most e-commerce brands are flying blind on competitive intelligence. They rely on a team member manually checking a few competitor sites once a week — if they remember. A competitor drops prices on a Friday afternoon. The team doesn’t notice until Monday. That’s an entire weekend of lost sales to an alert you never got.…
-
I Couldn’t Afford an Executive Coach, So I Built One
Over the weekend I was talking with a high-level executive coach. Smart person. Real deal. Halfway through the conversation, they offered me a spot in their group program — a dozen people, regular group sessions, accountability framework, the whole package. I passed. Not because it wasn’t valuable. It clearly was. But the price point was…
-
How to Use AI Agent Teams to Optimize Your Product Pages
Most product pages are built once and forgotten. Someone writes a description, uploads photos, sets a price, and moves on. Months later, the page is still converting at 1% and nobody’s touched it because “it’s fine.” The problem is that a good product page isn’t one skill. It’s copywriting, conversion rate optimization, visual design, and…
-
What You’re Really Avoiding Isn’t the Work
Everyone has a version of this. A category of work that sits on the to-do list for weeks, then months, slowly accumulating guilt. For some founders it’s legal. For others it’s HR, compliance, or investor reporting. For me, it’s always been accounting. Not because I can’t do math. Because every time I opened QuickBooks, I’d…
-
Let’s Talk About the Openclaw in the Room
Everyone’s talking about Openclaw this week. If you haven’t seen it: it takes a Claude model, strips off the guardrails, wraps it in some extra tooling, and lets it run autonomously. People are impressed. I ran it. And I have thoughts. What Openclaw actually does There are really three things going on: First, it runs…
-
Adversarial Agents: How AI Teams Build Better Creative Work
In software engineering, tests and code exist in tension. Unit tests verify the program is correct. The program, in turn, validates that the tests make sense. They reinforce each other. Neither is complete without the other. I’ve been applying this same adversarial principle to creative work with AI, and it’s producing noticeably better results than…
-
Give People What They Want: Entertainment
I work in the sports industry. We sell tickets, sponsorships, media rights. But what we’re actually creating is entertainment. That’s the core product. Everything else is a derivative. Most content creators forget this. They produce tips and tricks. How-tos. Educational content. And there’s a place for that (you’re reading one right now). But scroll through…
