Matt

  • AI Unleashed: Transforming a Neglected Twitter Account into a Viral Sensation

    AI Unleashed: Transforming a Neglected Twitter Account into a Viral Sensation

    How much AI is too much AI? When have you gone too far? This is a story of how I used AI on Twitter and what it taught me about posting AI generated content. In April of 2023, AI generated images were just getting good enough to blur the line of easily identifiable as AI…

  • The Time I used AI to Personalize 458 Marketing Emails

    The Time I used AI to Personalize 458 Marketing Emails

    When the hype of GPT-3 landed and everyone was proclaiming that AGI was around the corner and Minority Report style targeted advertising was almost possible, I wanted to see what was actually doable. So I did, I grabbed data about a small subset of customers, and wrote a script that would use OpenAI’s APIs to…

  • 3D Printing: is it Worthwhile?

    3D Printing: is it Worthwhile?

    I got my hands on my first 3D printer back in 2018. My goal was to use it to enable a couple projects that I had in mind but which I had hit a wall and unable to build them with the tools I had. The 3D printer was supposed to unlock a world of…

  • 2023 Health Strategy

    2023 Health Strategy

    Your health REALLY IS the foundation of running a successful business. Here’s a sustainable plan that has already helped me lose 35lbs this year. This year I have already lost 35 lbs. It’s a big visual change that has also improved several unexpected other health benefits. The benefits have been numerous: There are 3 pillars…

  • Using QR Codes Properly

    Using QR Codes Properly

    Most people use QR codes as a way to print a link. But they can be so much more. Overview QR codes are like the UPC scannable barcodes we are familiar with except they store information in 2D (up-down and left-right). They usually store a URL or link. The codes are designed to be quick…

  • Factorio

    Factorio

    I don’t often get to play video games, but I have put in 242 hours on Factorio. These are my favorite kind of games – resource management. And this one in particular focuses on one of my favorite things to think about – factories. The game features a complex tech tree of products that need…

  • The Thesis Behind Psychedelic Water

    The Thesis Behind Psychedelic Water

    I posted this on Twitter a while ago, but this site is a good place to document these thoughts as well: 1. Alternatives to alcohol is a growing market. There is a tailwind here as more people opt-out of consuming alcohol. I believe this is driven from disruption of the bar scene, zoom and video…

  • Write down what you do

    Doing a little Journaling to document all the things you do in a single day can have an eye opening feeling. Yesterday, at around 5pm I started to write. At first, it felt like I hadn’t done much that day, but as I started to write out all the things that happened the list got…

  • What I’ve learned about Brand Marketing

    Brand marketing is the process by which a name/image/logo/product is associated for commercial purposes. This process is fundamentally the same as how we understand new words and are able to bring new words into our vocabulary. When we learn new words, we remember them best when there are multiple modalities and existing concepts to which…

  • A Little Code Goes A Long Way

    Over the last few months my day to day has been dramatically different than the previous 10 years. I’m finding myself doing less coding and more random things. But having the background and experience to quickly put together a python script has unlocked a few things that have shocked my co-workers. One of my recent…