Proof of work
Experiments that turn AI into business outcomes.
A running archive of prototypes, products, and build notes at the intersection of AI, software, ecommerce, marketing, and operations. The common thread: find a real business problem, build a working version, and learn what actually moves the needle.
Latest experiments and build notes
These posts are the trail of thinking, testing, and shipping behind the work.
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Growth Engineering with Claude Code: Why Your Next Marketing Platform is a Code Editor
Claude Code was built for software engineers. It’s a CLI tool that helps developers write, debug, and ship code faster with AI assistance. I’m using it to run the entire marketing operation for Psychedelic Water. Not the coding parts—though there’s some of that. I’m using it to create content, coordinate campaigns, maintain brand voice across…
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How I Use AI to Write and Publish Blog Posts
This post is a bit meta. I’m using the exact workflow I’m about to describe to write and publish this very article. Here’s the setup: I speak my ideas out loud, an AI turns them into polished prose, another AI generates the hero image, and a set of scripts I built with AI assistance handles…
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How a Holiday Tech Support Call Turned Into a Full-Stack AI Project
Like many eldest sons, I have a standing role as family tech support. This holiday season, that role led me somewhere unexpected: launching a new product. The Call I was visiting my parents over the holidays when they asked for help with a recipe app called MasterCook. They’d been using it for years, but the…
