AI & Automation
AI tools, Claude Code, automation, and AI-assisted workflows
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What Is Programmatic SEO (And Is It Worth Your Time?)
A decade ago, I launched a product called Automatic Blog Machine. The idea was simple: use natural language processing to find synonyms and rotate sentence structures so that scraped content wouldn’t get flagged as duplicate text. Spin a paragraph enough times and Google’s algorithms couldn’t tell it was the same article published across a hundred…
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I Built an AI Agent That Monitors Your Competitors While You Sleep
Most e-commerce brands are flying blind on competitive intelligence. They rely on a team member manually checking a few competitor sites once a week — if they remember. A competitor drops prices on a Friday afternoon. The team doesn’t notice until Monday. That’s an entire weekend of lost sales to an alert you never got.…
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I Couldn’t Afford an Executive Coach, So I Built One
Over the weekend I was talking with a high-level executive coach. Smart person. Real deal. Halfway through the conversation, they offered me a spot in their group program — a dozen people, regular group sessions, accountability framework, the whole package. I passed. Not because it wasn’t valuable. It clearly was. But the price point was…
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How to Use AI Agent Teams to Optimize Your Product Pages
Most product pages are built once and forgotten. Someone writes a description, uploads photos, sets a price, and moves on. Months later, the page is still converting at 1% and nobody’s touched it because “it’s fine.” The problem is that a good product page isn’t one skill. It’s copywriting, conversion rate optimization, visual design, and…
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Let’s Talk About the Openclaw in the Room
Everyone’s talking about Openclaw this week. If you haven’t seen it: it takes a Claude model, strips off the guardrails, wraps it in some extra tooling, and lets it run autonomously. People are impressed. I ran it. And I have thoughts. What Openclaw actually does There are really three things going on: First, it runs…
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Adversarial Agents: How AI Teams Build Better Creative Work
In software engineering, tests and code exist in tension. Unit tests verify the program is correct. The program, in turn, validates that the tests make sense. They reinforce each other. Neither is complete without the other. I’ve been applying this same adversarial principle to creative work with AI, and it’s producing noticeably better results than…
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Building a Personal Knowledge Base: How I Created a Semantic Search Engine Over Everything I’ve Ever Made
I’ve been creating content for years. YouTube videos, blog posts, tweets, podcast appearances, internal docs for my company. Thousands of pieces scattered across platforms and folders. Here’s the problem: I can’t remember what I’ve said. Not in a concerning way. In a “did I already share that framework?” or “what was that thing I said…
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Growth Engineering with Claude Code: Why Your Next Marketing Platform is a Code Editor
Claude Code was built for software engineers. It’s a CLI tool that helps developers write, debug, and ship code faster with AI assistance. I’m using it to run the entire marketing operation for Psychedelic Water. Not the coding parts—though there’s some of that. I’m using it to create content, coordinate campaigns, maintain brand voice across…
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From a Week to Four Hours: Building Chrome Extensions with AI
A year ago, I built my first Chrome extension. It took the better part of a week. A few days ago, I built my second Chrome extension. It took four hours. Same developer. Similar complexity. Almost no retained knowledge about Chrome extension development between the two projects. The difference was the AI. The First Extension…
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How I Use AI to Write and Publish Blog Posts
This post is a bit meta. I’m using the exact workflow I’m about to describe to write and publish this very article. Here’s the setup: I speak my ideas out loud, an AI turns them into polished prose, another AI generates the hero image, and a set of scripts I built with AI assistance handles…
