Entrepreneurship

Founder journey, startup lessons, and business strategy

  • Building something bigger

    Halotis is in the process of a pivot. We’re re-writing all of the software developed for the backend of our mobile apps so that they can be opened up for anyone to use. We will be offering a host of BaaS style applications to make mobile development easier, more social and hopefully raise the bar…

  • What Do You Know Soft Launch

    A week ago we did a soft launch of the new iOS game “What Do You Know”.  With very little marketing behind it we managed to push a couple thousand downloads of the game and brought in a little bit of revenue from IAPs and advertisements.  Knock-out successes out of the gate seem to be…

  • Bitcoin

    Bitcoin has been in the news a lot lately and I’ve finally got into the game with a small investment to play with. Bitcoin is a new form of currency  which is technically quite ingenius but from an economic standpoint is quite unstable.  It’s basically a digital, anonymous, peer supported replacement of cash.  Each transaction…

  • Successful Game Launch

    Colum’s and my work on the release of Air Barons has found tremendous success!  This is a re-skin of UFO Invader with rendered 3d model graphics of WWII era planes done by the talented Colum Furey. The initial response to the game has surpassed all expectations and it has been earning a very respectable income…

  • UFO Invader Fun Facts

    Since launching the game in September 2011. 27,049 Users have played started the game 107,276 times. They’ve played 501,609 games.  Purchased 3,103 continues, and 4,719 upgrades. Players have spent real money 468 times to buy in the game currency. The average length of time someone plays the game for is 5.8 minutes. 34% of players are in the USA.…

  • UFO Invader Update Coming

    The first game I did for iPhone was released back in 2011. Seems like eons ago. The game hasn’t been updated, or promoted since that initial release and yet there are still an average of 100 people playing it every day. I’m working with Colum on a strategy to launch a bunch of new games…

  • Foot X-Ray

    It’s long overdue but I finally accepted that I can’t fix my bum ankle problem without seeing someone about it. It’s an old injury from doing a half-marathon on not enough training. I went to see a foot specialist in late December and got a referral to get an x-ray done on my foot. It’s…

  • App Business Milestone

    With the recent addition of a new advertising platform for my apps the last few days have tipped the business passed a small milestone of having a $50 day. Even though it’s just a seasonal spike from all the advertising prices raising due to the holidays it’s still nice. Across all my apps there are…

  • A Productive Christmas Break?

    There’s just so much work to be done that I’m really going to have to strive for a very productive month of programming. I need to update all my apps for the new year and hopefully launch a few new ones. To that end I’m planning on taking some more time off work over the…

  • Progress on New Game

    So the new game is going to be called Tycho City. It’s based on building a lunar base and battling other bases for the moon’s valuable resources. There’s a mix of two styles of gameplay the first is the simulation of the moon base with building and upgrading mines and energy collectors. The second is…