At different times in a business success means different things. Sometimes it’s measured in Likes and views, other times in ROAS or ACOS, other times it’s in brand recall. But as with most things in business, if you don’t measure you aren’t in control of it. So KPIs for your marketing efforts is an important…

Leaders can lead in different ways, but some of the best leaders have been truly inspirational. They may inspire people to invent new things, or produce better work, or just provide enough motivation to put in 5 extra minutes. The Big Hairy Audacious Goals (BHAGs) can work, but can also backfire if people don’t believe…

The best markets and segments to explore are the ones that are adjacent with what you already have. The further you go the more you have to start from the beginning to find the audience and the less overlap you have with your existing marketing assets. Much more preferable to push into new markets by…