Category: Entrepreneurship

Founder journey, startup lessons, and business strategy

  • New Site New Direction

    With the launch of the new design for this site we have also taken a new tack on the strategy going forward for future development of products and features.  The backend services that currently have been built for Halotis iOS Apps will be re-built so that others can benefit from the work done.  Where appropriate the source code will be open sourced and in other cases Halotis will launch and run some web services so that you don’t have to deal with the servers and infrastructure required to run them yourself.

    The new direction will aim us at creating services that enable real social integration for mobile games. Creating a social game requires more than just slapping a share my score button, it needs to be tightly integrated into the core experience.  This is achieved through team building, communication tools, interactions that players can have on each others’ game state. Halotis will be creating a series of simple to integrate services to power this kind of social gameplay.  We want all games to be better.

  • Building something bigger

    Halotis is in the process of a pivot. We’re re-writing all of the software developed for the backend of our mobile apps so that they can be opened up for anyone to use. We will be offering a host of BaaS style applications to make mobile development easier, more social and hopefully raise the bar for what individual developers can accomplish.

    Imagine individual developers able to launch in game chat features like that in Clash of Clans. Or provide social networks to tie players together.  We have tools for monitoring analytics, and providing game config files dynamically, for pushing ads and sending notifications.

    It will take some time, but progress is being made to launch a host of services.

    We’re excited for this change and to see where things go in the future.

  • What Do You Know Soft Launch

    A week ago we did a soft launch of the new iOS game “What Do You Know”.  With very little marketing behind it we managed to push a couple thousand downloads of the game and brought in a little bit of revenue from IAPs and advertisements.  Knock-out successes out of the gate seem to be just not possible now with the level of competition on the iTunes marketplace.

    We will be giving this game another week of natural promotion before pushing the first update to the game to fix some minor issues.  At that point we’ll be comfortable to start getting some more reviews, and paying for some advertising on various different ad networks.

    One thing we know from the first week is that the IAP sales conversions are pretty solid for this game.  Given the number of downloads we got, there were a substantial number of buyers compared to my other games, which is a good sign that it’ll be worth any marketing money we have to spend on it.

    Once the game gets to a critical mass of players the hope is that the social integration will help continue to push it higher in the charts.  We’ll see if that holds true with some testing.

  • Bitcoin

    Bitcoin has been in the news a lot lately and I’ve finally got into the game with a small investment to play with.

    Bitcoin is a new form of currency  which is technically quite ingenius but from an economic standpoint is quite unstable.  It’s basically a digital, anonymous, peer supported replacement of cash.  Each transaction is confirmed by others participating in the bitcoin network so that fraudulent coins are not spent, and money isn’t spent twice.

    The value of each bitcoin has soared over the last 2 months from $30 to over $200 per bitcoin.

    The way new bitcoins are created is through an algorithm called ‘mining’.  It’s designed to grow the number of coins linearly regardless of how much computer power is mining or how many are being used.

    This is ultimately the biggest problem with the currency.  Lack of control over the supply means that the price of it is dependant on demand on currency exchanges.  The price of a bitcoin is skyrocketing because recent news coverage has created an exponential increase in people wanting to buy some while the supply of new coins can’t meet that demand.

    Markets are fickle things, especially when untrained non-sophisticated traders are working the markets.  Quick emotional reactions will at some point result in a crash.

    If you were using bitcoins right now to do business you’d be having massive deflation effects.  The value of the bitcoins you have would be going up and therefore anything with a fixed price is becoming more expensive in hard currency.  If you were paying your employees in bitcoin then over the last 2 months your business expenses would have increased by 7x.

    In Canada the Bank of Canada’s main job is to manage inflation.  Steady inflation is what allows us take loans and expect to be able to pay them off, to hire workers at a set wage, to set product prices and have them maintain the same price day to day.  The controls over inflation don’t exist in bitcoin so the risk is quite high.

    I’m not sure where it will go in the future.  Will bitcoins hit $1000 each?  it’s possible. $10,000? maybe.  It will for sure be a bumpy road though.

  • Successful Game Launch

    mzl.jwnecmma.175x175-75Colum’s and my work on the release of Air Barons has found tremendous success!  This is a re-skin of UFO Invader with rendered 3d model graphics of WWII era planes done by the talented Colum Furey.

    The initial response to the game has surpassed all expectations and it has been earning a very respectable income from advertisements in it’s first week.

    The strategy of trying to release 20+ new games this year is somewhat validated even at this early stage.  And if this success can be matched by the next few releases then it will not take long to significantly increase both of our disposable incomes to put towards a pair of Maserati’s.

     

  • UFO Invader Fun Facts

    Since launching the game in September 2011.

    27,049 Users have played started the game 107,276 times.

    They’ve played 501,609 games.  Purchased 3,103 continues, and 4,719 upgrades.

    Players have spent real money 468 times to buy in the game currency.

    The average length of time someone plays the game for is 5.8 minutes.

    34% of players are in the USA.

    24% of players are in China.

  • UFO Invader Update Coming

    main menu mockup

    The first game I did for iPhone was released back in 2011. Seems like eons ago. The game hasn’t been updated, or promoted since that initial release and yet there are still an average of 100 people playing it every day.

    I’m working with Colum on a strategy to launch a bunch of new games over the next several months starting with an update to the code for UFO Invader.

    The new update will include many of the things I’ve learned in the last 15 months from selling my apps on the store. It should be able to improve monetization, make the game more fun, and I’ll be adding a bunch of new upgrades to the game so that players have new things to collect and buy with the in game currency.

    Much of the weekend was spent just getting the app to compile again. Now that it’s running again on my iPad there’s a lot of graphics work to do to get the app working with all the retina devices that have come out since it was originally released.

    I’m excited to see how this game update does and then to move on to creating a bunch of new games in the coming months to hopefully re-launch the Halotis brand.

  • Foot X-Ray

    It’s long overdue but I finally accepted that I can’t fix my bum ankle problem without seeing someone about it. It’s an old injury from doing a half-marathon on not enough training. I went to see a foot specialist in late December and got a referral to get an x-ray done on my foot. It’s the first time I’ve seen a doctor for anything in over a decade and the first time I’ve had to go to a hospital (for the x-ray) since I was a kid.

    The followup is next week and I’m curious to find out what might be going on under the skin. Hopefully something can be done.

  • App Business Milestone

    With the recent addition of a new advertising platform for my apps the last few days have tipped the business passed a small milestone of having a $50 day. Even though it’s just a seasonal spike from all the advertising prices raising due to the holidays it’s still nice.

    Across all my apps there are now roughly 250,000+ sessions per month (# of times the app gets started)

  • A Productive Christmas Break?

    There’s just so much work to be done that I’m really going to have to strive for a very productive month of programming.

    I need to update all my apps for the new year and hopefully launch a few new ones.

    To that end I’m planning on taking some more time off work over the next couple weeks and months to push through some coding projects.

    In the pipeline now are one new website, a redesign of another website, update 7 of my iPhone Apps with improvements aimed at increasing retention and ad revenue, and making a lot of progress on my big social game.

    The social game is what has been on my mind the most and I have very high hopes that it is going to be amazing when finished. I expect I will have to hire some artists in March to help bring a level of polish I haven’t yet been able to achieve on my own.

    Will it be possible to have a productive Christmas break or will there be too many distractions?