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Author: Matt
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The ACTUALLY Free QR Code Generator
No Tricks here. You won’t get duped into signing up for a paid service like those other sites, or have to log in. I’m not middle-manning your link to hold you hostage in 2 weeks with an expiring image. I’m not adding any watermarks or branding. HOW TO USE: Select QR Code Color: Download QR…
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Why Doing It Yourself Is the Ultimate Competitive Advantage
In a world where AI is accelerating everything—and the barriers to learning are lower than ever—being a DIY generalist isn’t just a personality quirk. It’s a superpower. Here’s why mastering many skills and doing things yourself can set you apart. 1. You Learn Faster Than You Delegate Hiring someone to do something sounds efficient—until you realize…
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Merchant Cash Advance to Annual Interest Calculator
in eCommerce, Merchant Cash Advances are common financial offereings. Both Shopify and Amazon have integrated financial offerings based on your sales data. These offers are often quite appealing: borrow $10,000 and payback $11,000 in 6 months. At face value these offers seem like a fair market rate like 10% in that case. However, it’s a…
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Goals and Goal Setting
I’m one of those people who have stubbornly made new years resolutions for many years. Sometimes they stick and sometimes they don’t. What I’ve learned about what works and what doesn’t comes down to these core lessons: Lets dig in. Action over Results I might have in my mind that I want to lose 10lbs…
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Programmatic SEO
A couple weeks ago I was inspired to revisit an idea I had launched a business into a decade ago, but failed and shut down. 10 years ago, I built a service called AutomaticBlogMachine, it would deploy wordpress to a new server, set up the theme, install some plugins, and publish content. However, 2 major…
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Founder Fuel: How do you Manage your Business Finances and Cash Flow?
Sometimes a business is in growth mode and it makes sense to spend money to buy revenue, other times cashflow is king and the focus is on accounts receivable and payable. This stuff is hard and involves a bunch of things I rarely hear people talk about. If you have your fingers into the accounting…
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Founder Fuel: How do you measure the success of your marketing efforts?
At different times in a business success means different things. Sometimes it’s measured in Likes and views, other times in ROAS or ACOS, other times it’s in brand recall. But as with most things in business, if you don’t measure you aren’t in control of it. So KPIs for your marketing efforts is an important…
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Founder Fuel: How do you motivate and inspire your team?
Leaders can lead in different ways, but some of the best leaders have been truly inspirational. They may inspire people to invent new things, or produce better work, or just provide enough motivation to put in 5 extra minutes. The Big Hairy Audacious Goals (BHAGs) can work, but can also backfire if people don’t believe…
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Founder Fuel: What new markets or customer segments could you explore?
The best markets and segments to explore are the ones that are adjacent with what you already have. The further you go the more you have to start from the beginning to find the audience and the less overlap you have with your existing marketing assets. Much more preferable to push into new markets by…
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Founder Fuel: What inspired you to start your business?
Inspiration comes from many places. The original inspiration for Psychedelic Water came from a desire to go after what a trend towards the opening up of psychedelics – how can we catch the wave with something in the comercial space. Delving deeper into the research revealed more reasons why there was a need for this…