Let’s explore how AI continues to transform personalization and what that means for your business. This week, we’re focusing on personalized video. AI Tool of the Week: Maverick This week’s featured AI tool is Maverick, an interesting video personalization solution that enables sending a unique video to each person. Ideal for e-commerce DTC businesses (but…

Maybe the algorithm is trying to tell me something, but I’ve heard a concept from multiple different people, in different ways over the last few weeks: “Now Not How” – Noah Kagan “Press Publish” – Colin and Samir “Do It Now” – Brian Tracy “Done is better than Perfect” – Sheryl Sandberg “Start Before You’re…

Email segmentation is going to be a sexy topic in 2024. But perhaps you don’t believe me yet. Email segmentation helps you sort your subscribers into different groups. For e-commerce this is critical. Not all contacts are at the same part of the journey with your brand, and not all benefit from the same messages.…