---
title: "Founder Fuel: What inspired you to start your business?"
date: 2024-07-07
author: Matt
url: https://www.mattwarren.co/2024/07/founder-fuel-what-inspired-you-to-start-your-business/
---

# Founder Fuel: What inspired you to start your business?

https://youtu.be/I980LLP_0Lc

Inspiration comes from many places. The original inspiration for Psychedelic Water came from a desire to go after what a trend towards the opening up of psychedelics – how can we catch the wave with something in the comercial space. Delving deeper into the research revealed more reasons why there was a need for this product to be on the market.

Other ideas come from trying to solve problems. How can I solve for cheaper housing? How can I design a more interesting e-bike? How do I apply AI to improve productivity?

My current insipiration has gotten me to think about a blend of a holding company concept as a way to test out all the backlog of ideas I have. There’s so many things I want to be able to accomplish but not enough time or capital to. So I’m attempting to test the ideas out cheaply and quickly with a build in public approach and should anything prove useful, it can develop further under the umbrella of my company.

I think at a more fundamental level, I like to start businesses because I’m attracted to uncertainty. Life is more interesting when you are dealing with a level of not knowing everything. There’s always more to learn, always new situations and people to interact with. Ideas are everywhere and it’s just too compelling to not explore them.